Whether that’s the cosiest clothing & accessories, aesthetic home goods or luscious beauty products - just as we humans do, our dogs deserve the best.

As dog owners ourselves and enthusiasts for a cosy & aesthetic lifestyle, we noticed a lack of options in the market that matched our own personal style, and not long after speaking with others, we realised this was also true for a much wider group of young dog owners.

Colourful prints, clunky products, cheesy branding, unoriginal designs & a lack of innovation.

Something needed to change.

A brand dedicated to designing beautiful products for a new generation of dog owners was needed.

So we decided to create By Teddy.